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t the Wills Lifestyle Fashion Week this month, designer Nida Mahmood had her models walk to the beats of famous Bollywood dialogues set to an interesting funky tune. With kitschy motifs of Amitabh Bachchan, Zeenat Aman, Amrish Puri, Madhubala, and Hema Malini on shirts, dresses and shorts, the collection celebrated Indian cinema, which turns 100 this year. As the models donning these quirky designs flashed by, with the sounds of 'Basanti! In kuttoan ke samne mat nachna' ringing through the venue, one couldn't help but notice how the fantastic sound design at Mahmood's show had helped articulate the idea behind her collection better.
Clearly, clothes aren't the only things that make up a successful fashion week. It's the deadly combination of fantastic music and incredible clothes that make a collection truly successful. From totally obscure but addictive tracks culled from different parts of the world to those at the top of the charts, WLFW made for an interesting experiment in exploring this relationship between fashion and music. After all, the perfect song does have the power to convey the aesthetic of a designer's work that simply looking at the collection on its own cannot.Image 2nd
Masaba Gupta stuck with contemporary popular tracks like M.I.A's Bad Girls, Lana Del Ray's Born to Die and Robin Thicke's Blurred Lines for her collection. Keeping things simple, playing several tracks that we probably last heard early in the decade, the mix worked to produce the desired bad-ass yet chic effect she was going for. Krishna Mehta who explored handloom textiles from Benaras at WLFW this month, used Indian classical music set to modern beat. 'The idea was to bring the typical thumris etc from Benaras to the runway so that the music works well with the concept, inspiration and fabrics of my collection,' explained Mehta. She has previously also had live Manipuri folk music play at one of her shows where she presented a fusion collection based on Manipuri weaves and designs.
Indian musiciams such as sarod maestro Ustad Amjad Ali Khan along with his sons Amaan and Ayaan Ali walked the ramp for Zubair Kirmani, Shantanu-Nikhil and Sanjana Jon.
Another trend that seems to be taking this relationship between fashion and music to another level is this new tendency for members of the respective communities to switch jobs. Indian musiciams such as sarod maestro Ustad Amjad Ali Khan along with his sons Amaan and Ayaan Ali walked the ramp for Zubair Kirmani, Shantanu-Nikhil and Sanjana Jon. We've also seen artists like Sophie Chaudhury, Shibani Kashyap, Alka Yagnik and even Asha Bhonsle walk the ramp at several Fashion Weeks. Internationally too artists such as Lana Del Ray, Marvin Humes and One Night Only's George Craig have modelled for some big fashion houses and also produced music for them. Britney Spears' latest single Work Bitch was used as the soundtrack for Prada at its Spring Summer show. Similarly, sound designer Michel Gaubert remixed Jay-Z's new track Picasso Baby for Chanel's show. 'We used Picasso Baby all mixed with avant-garde music from the 1970s, because the show was staged in an art gallery,' Gaubert explained in an interview with Business of Fashion.
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Enscape license keygen. It works the other way around too, with music or artists inspiring fashion designers to come up with eccentric designs. Lady Gaga's influence on, and rather turbulent collaboration with, Nicola Formichetti has produced some definitely controversial and eclectic works.
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The label itself aside, there is clearly a lot more that goes into making a collection come alive on the runway, and though standards of sound mixing at fashion shows in India may be relatively low, trends worldwide point to how the music and fashion industries have a rather bright collaborative future ahead.